The NMSDC + Nielsen Certification Reimbursement Initiative

 
 

 

T H E I N I T I A T I V E

 

“At Nielsen, we are proud to empower diverse media owners – the voices of diverse communities — so together, we can create a better media future for all people.”

— Sandra Sims-Williams, Chief Diversity Officer. Nielsen

 

You’re a media publisher that’s been looking to get more clients, more advertisers or simply more audiences. That’s why we’ve created this initiative:  to help eligible commercial, ad-supported, diverse-owned media publishers like you get more exposure to ad agencies, advertisers and other investors.

When your certification is approved, you'll have the opportunity to enjoy all of the benefits minority business enterprise (MBE) certification has to offer. So you can stay focused on creating the best content and building your business, we will reimburse the initial certification fee once your application has been approved. You’ll also learn more about the services, connections, and business opportunities that come with being a part of the NMSDC network.

NOTE: For this NMSDC-Nielsen Certification Reimbursement Initiative, a media publisher is defined as a platform for the distribution of media programming/content such as a local/national radio station, local/national TV station, OTT streamer, cable company, digital publishers, and print publications.

 

 

R E I M B U R S E M E N T
E L I G I B I L I T Y

 

Eligibility to participate in the Nielsen certification reimbursement program requires that you and your company meet the following requirements:

Have one of these NAICS codes as your primary industry and be ad-supported

  • 513110 – Newspaper Publishers

  • 513120 - Magazine Publishers

  • 516210 - Radio Networks, Broadcasting Networks, Radio, Television Broadcasting - Producing and broadcasting television programs for cable and satellite television systems, Stand-alone Streaming Service

    Note: Some of these NAICS codes are new as of 2022. Please check online to confirm your code.

Meet either of these revenue guidelines for:

  • Network/national TV, local TV, local radio and national radio– Class I (less than $1 million USD in gross revenue) and Class II (between $1 and $10 million USD in gross revenue)

  • Digital publishers and publications – Class I (less than $1 million USD in gross revenue) and Class II (between $1 and $10 million USD in gross revenue) 

Meet the minimum criteria to be eligible to apply for NMSDC certification as a Minority Business Enterprise

  • Must be United States citizens

  • Must be at least 51% minority owned, managed and controlled

  • Must be an independent for-profit enterprise and physically located in the U.S. or its trust territories

  • Management and daily operations must be exercised by the minority ownership member(s)

This program will reimburse the certification or recertification fee.

 

 

W H Y N M S D C
C E R T I F I C A T I O N
M A T T E R S

 
 

Being certified by NMSDC means that you’ve been recognized as one of the more than 15,000 high-performing companies across the United States that have completed what’s widely considered to be the most rigorous MBE qualifying process. That matters because more than 1,700 local and national corporate members depend on certified MBEs and the integrity of NMSDC’s certification.

Corporate members count on the national organization and affiliate regional councils to be their trusted partners in helping to develop and connect MBEs with them to advance their companies’ commitment to economic equity, strengthen communities, and create employment opportunities for people of color while also furthering corporate diversity and inclusion initiatives and optimizing supply chain resilience.

 

 

A B O U T N M S D C

 
 

For the last 50 years, the National Minority Supplier Development Council (NMSDC) has been connecting and advocating for the inclusion of minority businesses. That’s because we believe every business deserves an unbiased chance. And it’s why our goal of ensuring representation and economic equity for minority business enterprises (MBEs) of all sizes is at the heart of everything we do.

Our strength is in our network of 15,000+ certified MBEs, 1,700+ national and local corporate members, and 23 regional affiliate councils that, together, serve as the growth engine for Asian-Indian, Asian-Pacific, Black, Hispanic, and Native American MBEs. That same network also serves as the engine for the impact that activates the commitment of our corporate members nationwide through development, engagement, and connection opportunities with NMSDC and its regional affiliates.

 

 

R E I M B U R S E M E N T
P R O C E S S

 

After completing and submitting the form below, you will receive an email confirmation that your reimbursement request has been received and is being reviewed.

NMSDC will follow up shortly thereafter with another email notifying you of one of the following outcomes:

  • You are eligible for the reimbursement program and are being connected to the appropriate regional affiliate council to begin the certification process.

  • You are eligible for a different reimbursement program for which NMSDC determined you qualify and are being connected to the appropriate regional affiliate council to begin the certification process.

  • You can move forward with certification but are not eligible for certification reimbursement.

  • You are not eligible for reimbursement or certification.

Once your certification is approved with the regional affiliate council and you receive your certification, you will then be provided with a link to the NMSDC form you will need to submit for your reimbursement.

 

 

S U B M I S S I O N F O R M